Tuesday, April 26, 2005

Alex Trotman, Former Ford Head, Dies

Via Blue Oval News comes the news of Alex Trotman's death. Trotman ran Ford in the 90's:
Trotman became chief executive in 1993, two years after Ford posted a then-record loss of $2.3 billion. He directed the 1995 launch of Ford 2000, a restructuring plan that included the consolidation of the Dearborn-based automaker's North American and European operations.

Under Ford 2000, the company cut $5 billion in costs by having more cars and trucks share engines, transmissions and other parts, and by getting better prices from suppliers.

The result was one of the most prosperous periods in the company's history as Ford reined in costs and rode the popularity of pickups, sport utility vehicles and other light trucks, said David Cole, chairman of the Center for Automotive Research in Ann Arbor.

Trotman was a Lord in the UK. Within Ford, he ran the successful truck operations and then took over as Chairman of the Board and CEO in 1993. Given that, I wonder whether his legacy is the company's shift to SUVs, a position it finds itself backpedaling from somewhat.